We create value-adding digital solutions and identities through brand strategy and design.
We bridge the gap between strategy conceived and strategy executed. We align the goals of your organization to the needs of your customers— creating exceptional brand experiences.
Clarifying who and where you are in the marketplace requires objectivity and careful analysis. As a consulting partner, we can analyze and interpret your market, your position, and your challenges. From this data, smart, realistic decisions can be made. This includes: + Focus Groups, + Objective Brand Research, + Internal and External Assessments, + Competitive Analysis, + Persona Development, + Customer Motivations and Behaviors, + Messaging channel assessments, + Related Reports and Presentations.
Reinvigorating or establishing your brand position is a careful process that can have profound consequences. We eliminate development problems by careful inclusion of your team and creating strategies and solutions that are built upon discovery. Our work includes: + Company, Service and Product Naming, + Positioning, Tagline and Messaging Development, + Visual Identity development, + Media Toolboxes and Guides, + Comprehensive Application and management, + Education and Support.
We provide a comprehensive array of practical creative services to support brands that are in place and on-track. We can raise the bar and deliver consistently well-designed and, effective media to support your marketing communications. This includes: + Website Strategy, Design, Development, + Sales and Marketing Materials, + Product and Field Photography, + Brand, Product and Explanation Videos, + Animation and Video Production, + Social Media Writing and Design Support.
We take a wide, strategic approach that avoids guesswork and makes the most effective use of whatever budget is set. As media trends change, we inform and guide decisions with data and strategic insight. This includes: + Positioning and Platform assessments, + Creative Planning/Writing, + Media Design and delivery, + Metrics and KPI Reporting, + Targeted Press/Broadcast Releases, + Media Training.
We are often engaged on an education level alone. Because media and communications is a fast-changing field we are available to teach and support you and your team with customized educational tracks that ensure that you and everyone on your team are fully prepared to compete effectively.